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CREATING A CONTENT CALENDAR: GIVE 'EM SOMETHING TO TALK ABOUT | An Online James River Writers Nuts & Bolts Series

Thursday, February 13, 2025 11:30am to 12:30pm

+ 1 dates

  • Thursday, February 20, 2025 11:30am to 12:30pm
Virtual Event View stream information BEST BUY: PACKAGE OF 3 CLASSES $50 for Members | $65 for Non-members A LA CARTE CLASSES: $18 each for Members | $23 each for Non-Members

Nuts & Bolts is an Online 3-Part Lunchtime Series

Thursdays 11:30 am – 12:30 pm | February 6, 13, 20

 

As writers, we are often told that we need to begin to build an audience well before we have a finished product to promote. But, how do you do this, and what can you possibly talk about that will be of interest? In this 3-part series, Brynn will help you build a content calendar (sometimes called an editorial calendar or a publishing schedule) in order to have a consistent presence online with the goal of growing and maintaining an audience that will have genuine interest in your work when it’s ready to go out into the world. Brynn will cover what, exactly, a content calendar is; which online platforms (social media, blogs, etc.) may be the best fit for your work; where and how to mine for relevant content; what tools you can use to stay organized and on task; and more. You’ll leave this series with actionable items to get started and fully form a content calendar for your own work.

 

When you register, you will be asked to fill out a questionnaire about your work, and Brynn will choose at least one as a sample to start building a content calendar during this series. If your work isn’t fully fleshed out yet, don’t worry. This series will be beneficial no matter where you are in the process.

 

Each class in this series includes: a one-hour online workshop, access to the recording, and an action-items worksheet with additional links and resources.

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FEBRUARY 6 | Part 1: The Essentials

Brynn will walk you through:

  • Choosing the Right Platform(s) for You
  • Tools to Build Your Calendar
  • Structuring Your Content Calendar

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FEBRUARY 13 | Part 2: Finding Your Focus

Brynn will walk you through:

  • Identifying relevant themes in your work
  • Identifying Potential Audiences
  • Using AI

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FEBRUARY 20 | Part 3: Putting It All Together

Brynn will walk you through:

  • A Sample Calendar (built from one of our registrants!)
  • Q&A

 

ABOUT YOUR INSTRUCTOR

 

Brynn Markham is passionate about connecting people and organizations in ways that strengthen communities and amplify the strengths and talents of everyone involved. Prior to joining James River Writers as Director of Programs and Communications, she spearheaded nationally recognized and award-winning marketing campaigns and events in her communications and outreach role at VPM, Richmond’s PBS and NPR affiliate. Projects she’s especially proud of include: The James River Writers Annual Conference; The Great American Read; Ken Burns’ The Vietnam War; Great Performances’ Hamilton’s America; PBS KIDS Summer Challenge; and the nation’s largest screening events for series premieres of Downton Abbey two years in a row. Currently, she loves working with writers to help connect them to resources and people to help them reach their goals.

 

https://jamesriverwriters.org/nutsandbolts/

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