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The Broadberry Entertainment Group

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Introducing The Broadberry Entertainment Group: A Joint Partnership of The Broadberry, LLC and The Trigger System, LLC/RVA Shows.

Lucas Fritz, with business partner, Matthew McDonald (co-owners, The Broadberry) and Jessica Gordon (owner, The Trigger System, LLC/RVA Shows) just announced their joint partnership after years of working together as promoters, venue owners, and independent talent buyers.

Valuing the benefits of collaboration, two of the largest concert promoter companies in Richmond have officially merged together to form The Broadberry Entertainment Group. Through their combined efforts, shared resources,  they will bring even more live entertainment to Virginia. 

The Broadberry Entertainment Group exclusively books live entertainment in three of Virginia’s most thriving venues: The Broadberry, The Ashland Theatre, and Richmond Music Hall at Capital Ale House Downtown. They also book regional and national acts in The Camel – an employee owned and operated venue and restaurant located in Richmond, VA.

Broadberry Entertainment Group also non-exclusively buys live entertainment for many popular venues in Virginia including Gallery 5 (RVA), The Hof (RVA), The Beacon Theater (Hopewell), The Bunker Brew Pub (VA Beach), Elevation 27 (VA Beach), Peabody’s (VA Beach), Peabody’s (VA Beach), Toast (Norfolk), and The Golden Pony (Harrisonburg). They also produce several annual festivals including RVA Block Party, The Shack Up, and South Hill Snowdown.

Lastly, The Broadberry Entertainment Group is not solely limited to live entertainment but will offer consultation services in a number of areas including corporate events, weddings, production (sound/lights/staging), festivals, and much more.

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